
น้ำผึ้งขม (Bitter Honey) – Channel 3 Limited Series
I was responsible for developing the key visual concept for น้ำผึ้งขม, a limited series by Channel 3. My work involved creating multiple visual directions to capture the emotional tone and narrative of the show. After several iterations and discussions with the production team, we finalized the main key visual that was later submitted to both the production house and Channel 3 for further adaptation across their media platforms.
In addition, I designed template layouts for video highlight clips, providing a cohesive visual system that the marketing team could apply across social media channels. This ensured that all promotional materials maintained a unified, recognizable aesthetic aligned with the series identity.
Social Media Visuals
A series of promotional graphics and highlight templates designed to extend the show’s visual identity across digital platforms. Each layout was optimized for engagement on Instagram, Facebook, and YouTube while maintaining consistency with the main key visual.
Individual Character Posters
A series of cinematic portraits created to highlight the emotional depth and personality of each main character. Each poster reinterprets the key visual tone of น้ำผึ้งขม through distinct color palettes, lighting, and composition, giving every character a standalone identity while maintaining visual harmony across the campaign.
Unused Concepts
A collection of early explorations that shaped the visual direction of น้ำผึ้งขม. These unused concepts reflect the creative process behind finding the perfect emotional balance for the series’ tone and storytelling.